“There’s this feeling in a lot of marketing that, “We recognize you came out of the ‘60s so we’re going to play ‘60s music and call it a Boomer ad.” What that tells me is a brand doesn’t know anything about me other than that I listened to Led Zeppelin at one time.” see full story Robin Raff as quoted in How Design, August 2007

“This is a market so big and so wealthy, people can’t afford to ignore them.”Jim Fishman, group publisher of AARP publications

“Savvy investors are focusing on industries where the enormous population of aging Baby Boomers are now spending their money.” D.R. Clark, SmallCap Sentinel analyst

“Baby boomers, who have been known to put a premium on convenience in all areas of their lives, will continue to drive the trend toward outpatient centers and more personalized health care services as they pursue greater efficiency and convenience in their health care." Ken Dychtwald, Age Wave, LLC

"The Boomers are often thought of as more adventurous and willing to explore new territory. Using the internet is an extension of that quest." Pew Internet and American Life Project, March 2004